EFFECTIVE LETTER WRITNG


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LETTER WRITING
In the earlier days, the letter was the only method of sending messages. Nowa-
days, inspite of the modern means of sending messages like telephone, fax,
E-mail etc., the letter is still an important method of communication as it
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maintains the personal touch so required in keeping relations alive and serves
as a record. In the business world, a great deal of skilfull letter writing is required
to maintain customer relations and handling problems. For writing good letters, one needs
knowledge of language and must develop a clear and concise style of writing.
A letter is a piece of conversation by post. It helps to express a relationship
between friends and colleagues, or total strangers. The nature of letter is depicted
by the nature of relationship.
An effective business letter is precise, straight forward, relevant to the readers
needs & above all, action-centred. It shows respect for the reader and points
the way ahead, saying clearly what happens next.
Writing letters is a time-consuming business and time is money. By adopting
a systematic approach, we can use the limited time at our disposal more efficiently, and
produce letters that are personal, professional and effective. Even a short letter requires
preperation. Time spent now, before putting pen to paper, is time saved later- both for you
and your reader.
Every letter, even the most routine, has a purpose. It could be
42. To sell or persuade
43. To get something done
44. To enquire about something
45. To answer an enquiry
46. To complain
47. To answer a complaint
48. To create a good impression of ourselves and our organisation
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